As a chiropractor, you know how competitive the market is becoming. According to the American Chiropractic Association, chiropractors treat more than 35 million Americans each year and this number is expected to rise. To capture this growing population, you can target potential patients with Google Ads for chiropractors.
Google Ads focus on keywords, demographic information, and geographic locations to target the right audience that is ready to pay for chiropractic care. Without these ads, you could be missing out on those leads.
Here, we will explain how Google ads work and why they are so important for chiropractic practices.
When you Google something, you frequently see Google Ads at the top of the page. These ads are triggered by the keywords you searched. For example, if you search for “new car loan,” you might see ads from financial institutions. These ads are marked with a bold “Ad” next to them instead of the usual numbered list. When you scroll past the ads, you see the normal search results.
A Google Ad for a chiropractor will focus on keywords related to your business and focus on a geographical area near your business. For example, if you are starting a new practice in Denver, you might choose a keyword phrase of “chiropractor in Denver.”
When someone within your designated area searches for a particular keyword or phrase that matches your ad criteria, Google will display your ad at the top of the page. You only pay for the ad if someone clicks on it. This is known as a pay per click (PPC) system.
Google Ads can be valuable for all types of business. However, in the chiropractic industry, they are particularly beneficial for a variety of reasons.
While many people search for things out of curiosity or boredom, most people only search for a chiropractor when they, or someone they know, needs one. This makes Google Ads even more valuable. Instead of your ads being shown to uninterested parties, most people who see your ads will have a real need for a chiropractor.
Instead of your ads being shown to uninterested parties, most people who see your ads will have a real need for a chiropractor.
How valuable are new patients to your practice? We are willing to guess that the number of new patients you will get from a strategic, well-managed Google Ads campaign will far outweigh the cost of paying for the ads. At IgniteKit, our chiropractic customers average about 300 new patients each year and see about 30% - 60% lower acquisition fees.
One key benefit to Google Ads is that it is easy to see the results. Your ads go live as soon as you finish creating your campaign. This potentially gives you near instant access to high quality leads and potential patients. If you are not seeing the results you want, it is relatively easy to modify your campaign, adjust your keywords, and try again.
Attracting local patients to your business is one of the most important benefits of Google Ads. Local Google Ads for chiropractors can be customized to specific geographic locations and narrowed down to your desired distance. Google uses a person’s internet data to accurately pinpoint their location.
You can also use other demographic data to target ads even further. Perhaps you want to target households with a certain income or people of a certain age. You can do all that using Google Ads. Google will only show your ad to people who fit your targeted information.
For example, if you want to target wealthier, older people in Denver, Google will present your ads to those who fit this demographic category.
You can even create multiple campaigns with different keywords for different audiences.
Google makes it easy to monitor the performance of your Google Ads. You can see how each keyword and ad is performing, how many people clicked on your ad, and if that person followed your call to action when they reached your website landing page.
If you are not getting the results you hoped for, your chiropractor marketing professionals can interpret the results and modify your campaign to get you better leads.
Intent-based marketing is critical for chiropractic practices. Intent-based marketing is marketing directed towards people who have shown intent or interest in purchasing your services. For chiropractors, this might mean people who have searched for “back pain relief” or “how to fix your posture.”
Marketing agencies for chiropractors can use intent-based data to help customize your Google Ads to draw the attention of those searchers. For example, you could run an ad with a headline of “Get relief from your lower back pain.” Someone with lower back pain who has searched for remedies is much more likely to click on that ad.
You might be thinking, why do I need to pay for Google Ads when my website already ranks highly in related Google searches? While having a well-performing website is an important part of a long-term search engine optimization (SEO) strategy, adding a Google Ads campaign can lead to faster and better results.
Because Google Ads are automatically placed at the top of the search results, it can help get you noticed faster. In the chiropractic industry, this is important because the people searching for you are usually in pain or at least uncomfortable. They want results quickly and don’t want to spend hours or days searching and comparing chiropractic practices. If your eye-catching ad gets their attention quickly, you are more likely to capture a lead than if they must scroll down into the search results to find you.
Having both Google Ads and SEO is the ideal situation. However, if you are just starting out and need fast results, putting your marketing budget towards Google Ads can get new patients quickly into your doors. Meanwhile, you can work to maintain your growth with a strong SEO strategy.
If you are just starting out and need fast results, putting your marketing budget towards Google Ads can get new patients quickly into your doors.
Of course, you want to know how much a Google Ads campaign will cost. The answer to this is entirely up to you. You set the exact amount you want to spend per day, week, month, or ad. However, if your budget is too small, you likely won’t get the results you were hoping for.
Another consideration is that Google Ads are based on keyword bids. For example, running an ad for the keywords “chiropractor near me” might have a different price than the keywords “chiropractor for back pain.”
The most important thing to focus on when it comes to the cost of Google Ads is the cost per acquisition (CPA). How much did it cost you to acquire each new patient, on average? Google Ads is a great way to help lower that cost.
You might think that starting a Google Ads campaign on your own would be easy. While Google Ads doesn’t take years of schooling, it does have its difficulties. At IgniteKit, we are experts in Google Ads. Our customers who trust us with their marketing strategy save an average of 18 hours of time each month focusing on their business and patients instead of trying to do their own marketing. How much is 18 hours of your time worth?
At IgniteKit, we offer affordable monthly marketing packages that include a market exclusivity agreement, real time reporting, and most importantly, an expert campaign strategy. You have the option to cancel our services at any time and we offer a 14-day satisfaction guarantee. If you don’t love our work, you get a refund.
Ready to see if IgniteKit is the right fit for your chiropractic business? Book a call with us today.
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